Seamless Omni-Channel Retail Experience with Odoo ERP Integration

Industry

Retail & eCommerce

Client Overview

A leading fashion and lifestyle retailer operating multiple physical stores alongside an expanding online platform. The company needed a scalable ERP system to manage growing product lines and real-time stock synchronization.

Challenge

The client faced frequent stock mismatches between online and offline stores, manual updates causing delays, and inconsistent customer experiences. Multiple sales channels (website, POS, and marketplace) worked independently, leading to:

• Inefficient inventory tracking
• Poor data visibility
• Slower order fulfillment
• High customer dissatisfaction due to inaccurate product availability

Solution Implemented by Graxi

Graxi Tech Solution integrated Odoo ERP with the client’s existing retail ecosystem. Key implementations included:

• Odoo eCommerce and POS integration for unified order and stock management
• Automated synchronization between online and offline inventory in real time
• Centralized dashboard for performance analytics across channels
• Customer loyalty and CRM modules for personalized marketing campaigns

Results Achieved

Within three months of deployment, the client saw measurable operational and financial improvements:

• 100% real-time inventory accuracy across all sales channels
• 28% increase in overall sales revenue
• 40% faster order fulfillment
• Improved customer retention through targeted campaigns

Technology Stack

• Odoo ERP Modules: Sales, Inventory, POS, eCommerce, CRM
• Integrations: Shopify API, Payment Gateways, Email Automation Tools
• Database: PostgreSQL
• Hosting: Odoo.sh (Cloud)

Conclusion

With Graxi’s Odoo ERP expertise, the client achieved true omni-channel efficiency—integrating online, in-store, and backend operations seamlessly. The transformation reduced manual workload, enhanced visibility, and set a foundation for scalable retail growth.